SNAIL MAIL / by Tim Hopgood

Interesting report in the Independent On Sunday (19 June 2011) by Kate Youde on the sales boom in SNAIL MAIL stationery. It seems the art of saying THANK YOU in a more personalised way is the key to this resurgence. Annette Sharp, managing director of Papernation is quoted as saying "It's a real-life way of encouraging writing skills in children".